Fashion Art Direction (MA)
Fashion Art Direction (MA)
The MA in Fashion Art Direction program will train students to think critically and create an industry-standard visual portfolio relevant to interview as Fashion Art Directors, Creative Directors, Visual Merchandisers, etc. Students who graduate from the program will be proficient in fashion styling, visual merchandising, graphic design, art direction, photo and video production.
Master of Arts (MA) Degree
Available Online & On Campus
Major Classes
Unit Requirements
| Major Coursework | Units |
|---|---|
| Major Coursework | 33 |
| Graduate Liberal Arts | 3 |
| Total | 36 |
Degree Requirements
MA FASHION ART DIRECTION DEGREE REQUIREMENTS
- Successful completion of Final Portfolio Review.
- Minimum grade of C in all required 36 units.
- Minimum 2.0 cumulative GPA and the following Academic Study requirement:
1 Art Historical Awareness & Aesthetic Sensitivity course
Additional Information
Program Learning Outcomes
Graduate students will meet the following student performance criteria:
Art Direction
- Demonstrate the application of project-related research to creative vision in sketchbooks and mood boards
- Style models in outfits appropriate for the given concept or market
- Style off-figure outfits appropriate for the given concept or market
- Create 3D installations for visual merchandising and set design
- Effectively produce fashion photo shoots
- Effectively produce fashion videos
- Art direct 2D and 3D cohesive visual communication strategies
Technical Skills
- Work effectively with styling kit and set design tools
Visual Communication & Digital Tools
- Apply graphic and web design principles to creative work
- Create custom branding, typography and layouts for case study brands
- Work effectively with industry-standard software
Verbal & Written Communication
- Effectively pitch ideas
- Clearly convey ideas and concepts using specific fashion industry language
Collaborative Skills
- Collaborate creatively to produce creative projects
Professional Practices
- Create a relevant and original portfolio and collateral materials, which can be used to market themselves to the industry
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
- Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.
*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu
