Back to News

Apple Technology Powers Next-Gen Artists

When creativity meets innovative technology, art takes on many different shapes and forms. A successful collaboration of the two in a film soundtrack and scoring can lead to the best work results—a symphony of the next century orchestrated on both apps and physical instruments.

“Students who come here have a dream. And we empower that dream by providing them with the training and technology to help them grow as artists,” says Bradley Hughes, Director of the School of Music Production & Sound Design for Visual Media at the Academy.

Academy of Art University, the top art school in San Francisco, has been preparing students for professional creative careers in various fields since 1929. Today, career readiness means educating students in how to best employ technology to create beautiful work, collaborate with each other effectively, and ultimately succeed as professional artists.

“All humans are born with creative potential, but to turn that creativity into something deeply meaningful takes hard work and focus,” says Hughes. He believes strong collaborations are the foundation of creativity. “We think really hard about choosing the best tools to help our students express themselves.”

The Academy is committed to preparing students for careers in today’s creative industries. The university strives to equip students across disciplines with knowledge and the requisite tools…because professionals working in today’s creative industries—from film to music production to design—rely on advanced technologies to be creative and enable those crucial collaborations.

Apple Technology Powers Next-Gen Artists


Hughes explains why his school—and the Academy—chooses Apple products, such as Logic Pro X, as the foundation for its curriculum: “Apple and its ecosystem of apps are designed for musicians, filmmakers, photographers, designers and all kinds of people, with the idea they’re going to be creating and collaborating.”

Students who come here have a dream, and we empower that dream by providing them with training and technology to help them grow as artists – Bradley Hughes

For students who love music, like Stephen Lamar Moore, it helps develop and refine their creativity using top technology as they pursue their passion for music production and sound design.

“I’ve always been interested in scoring films. It’s why I choose to come to Academy of Art University,” says Moore.

With technology that enables the best collaborations, students at the music production school of the Academy are seeing their creativity unleashed and confident they’re equipped with the skills and tools needed to be successful in the future. View the story on

Academy of Art University Search Search Previous Next Previous Next Next Next Chat Quote Facebook Google Plus Instagram Pinterest Twitter YouTube LinkedIn TikTok WeHeartIt Download App Close