School of Web Design & New Media

Academy of Art University’s School of Web Design & New Media will help you gain a comprehensive skillset in contemporary interaction design that will prepare you for careers in many industries including the tech industry—one of the most vibrant, multifaceted, and expansive industries in the world.

Graduates from the Academy’s web design school are strategic thinkers, producers, and technologists poised to lead innovation in interaction and experiential design.

We teach an integrated approach based on four fundamentals: design thinking, visual communication, user experience, and technology. If you’re ready to create the future, our unparalleled training environment at the epicenter of the tech world is for you. Our students and alumni are building tomorrow.


What We Teach

The School of Web Design & New Media courses teach the skills you’ll need to help you pursue a career as a product designer, user experience designer, interaction designer, visual designer, or front-end developer. You’ll design it. You’ll build it. You’ll have the eye and the skills you need for a fantastic career.

Product Design
Product design is the culmination of the many skills you will master. It includes interaction design, user experience design, visual design, motion graphics, and user research.
User Experience
User Experience (UX) is not just pretty buttons and interfaces. It's the sum total of how your audience views and interacts with your creation, from look and feel through navigation, information conveyance and feedback. And it's not limited to the web; the more screen-based the world becomes, the more user experience design becomes crucial to everything we interact with on a daily basis.
Visual Design
Visual design is where research and aesthetics come together. You'll develop strong design strategy, taking integrated projects from concept to implementation across a wide scope of media, creating portfolio-worthy pieces. We teach proportion, color theory, typography, imaging, branding—all the elements that make your designs conceptually superior and visually compelling. We tell great stories. We shape rich experiences. We design eye-opening journeys.
Motion Graphics
Time-based media and the sequential presentation of information are integral to the Motion Graphics in Web Design & New Media. The study of how visual elements change over time is essential to crafting effective narrative, interactive, and branding experiences.
We teach programming techniques using the latest hardware that allow you to create cutting-edge websites, mobile apps, and interactive experiences. As you progress through the program, you become exposed to more advanced coding and technology to produce generative art, VR and AR, and Internet of Things projects (wearables and physical computing).

Learn Online

Our revolutionary online courses provide the same rigorous education that we offer on campus with greater flexibility. Our online programs are purpose-built to deliver art and design courses. Study on your own time, at your own pace. Combine online and on-site classes.

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Pioneering Design and Innovation

Our web design degree programs prepare students for cutting-edge careers in interaction and experiential design. We teach an integrated approach based on four fundamentals: design thinking, user experience, visual communication, and technology. Our graduates are strategic thinkers, producers, and technologists poised to lead innovation on a global level.

Start Your Career Now

Your dream is within reach. Follow your heart and get started on the career of your dreams.

Facilities & Technology

The latest in software and equipment is essential to preparing you to enter the workforce, which is why we keep up with current advancements in technology and industry practices. Whatever the pros are doing and whatever the pros are using is what you will find in our classrooms and web design studios.


In the professional world, it can often be tough to get your work in front of people who will give valuable feedback or have the decision-making power to offer employment opportunities. Ideate is a place for all of that. WNM faculty bring professionals from major and boutique companies across all stretches of the industry. Facebook, Google, Lyft,, PayPal, Robert Half, ROI DNA and Home Depot were among a few of the names at the Fall 2017 Ideate Conference. At heart, the Ideate Conference exists to provide students with the invaluable resources intended to support them breaking into the creative industry.


Our instructors work in creative businesses, providing you with invaluable knowledge that comes from their personal expertise, as well as networking opportunities that can lead to internships and rewarding careers.

Alumni Success

Featured Alumni


The Web Design & New Media Blog

Discover more info about the School of Web Design & New Media courses, department updates, events, news on our seniors and alumni, and industry.

Read the Web Design & New Media Blog


Industry Collaboration and Internships

Students from The School of Web Design & New Media enjoy many opportunities to work with top technology companies based on our connections to industry and network of successful alumni. Students intern at top tech companies, including Google, Facebook, EventBrite, GoPro, LinkedIn, and PayPal.

Careers in Web Design & New Media

As one of the top art and design schools in the country, Academy of Art University Web Design and New Media graduates have a range of opportunities to choose from. Our web design school facilities, faculty, and hands-on learning approach are designed to provide you with the tools you need to succeed as a working professional in the field. VIEW ALL CAREERS

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Art Director
Give conceptual and stylistic direction for design staff, developers, and anyone else involved in the creation or maintenance of a project.
User Experience Developer
As a user experience designer, you’ll use the User Centered Design process to understand the what, why, and how a product is used. You’ll get to know your users through through research and you’ll use their input to guide the process so that you can provide them with a design that is not only intuitive, but also delightful.
Interactive Designer
An interactive designer is responsible for design strategy, identifying key interactions of a product, creating and testing prototypes, and keeping up to date on technology trends. Combining strong design thinking and excellent visual design skills, you’ll create digital products that impact the user.
Mobile Designer
As a mobile designer, you'll create new and engaging experiences for emerging mobile devices and screens.
Motion Designer
As a motion designer, you'll concept user interfaces, interaction animations, and design for emerging devices and platforms.
UI Designer
As a user-interface designer, you'll work with user-exprience designers and developers to create mockups, prototypes, and layouts for web applications and dashboards.
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