Generative AI: Reimagine Your Creative Process

AI is changing the advertising landscape! This exploration into the creative development process includes an overview of AI and how it can be used to develop and optimize your creative work. You will develop your creativity, learn how to collaborate effectively, and understand the importance of research in the advertising industry. (This course is cross-listed with ADV 634.)

AI is changing the advertising landscape! This exploration into the creative development process includes an overview of AI and how it can be used to develop and optimize your creative work. You will develop your creativity, learn how to collaborate effectively, and understand the importance of research in the advertising industry. (This course is cross-listed with ADV 434.)

You will learn to design objects using Generative Artificial Intelligence. Delve into integrating AI techniques in the creative process, including defining a design objective, developing a design research strategy, creating mood boards and sketches, and employing creative prompting to generate concepts. [This course is cross-listed with IND 703.]

Enhance your portfolio with our comprehensive visualization course. Refine your work through an in-depth digital process, assessing past and current projects to highlight your best work. Utilize emerging tools like AI, VR, and AR to elevate your creative process and showcase your abilities. (This course is cross-listed with IND 763.)

Leverage the potential of Artificial Intelligence in product design! Through an understanding of AI technology and generative AI design principles students will learn to create adaptive user experiences that seamlessly integrate AI technology and content culminating in product prototypes and case studies.

Digital audio workstation technology is at the heart of music production today. Learn foundational skills in the use of DAW technology, MIDI, synthesizers, samplers, loops, and multi-track music production, while learning to construct musical ideas effectively.

You will receive a framework for understanding and engaging with the rapidly evolving landscape of AI. Historical and ethical considerations will be discussed. Through creative exploration, you’ll learn to leverage text-to-image and large language model AI tools to integrate creative, generative AI in the image-making process of the industry today.

You will learn to design objects using Generative Artificial Intelligence. Delve into integrating AI techniques in the creative process, including defining a design objective, developing a design research strategy, creating mood boards and sketches, and employing creative prompting to generate concepts. [This course is cross-listed with IND 703.]