Fashion Art Direction (MA)

Fashion Art Direction (MA)

The MA in Fashion Art Direction program will train students to think critically and create an industry-standard visual portfolio relevant to interview as Fashion Art Directors, Creative Directors, Visual Merchandisers, etc. Students who graduate from the program will be proficient in fashion styling, visual merchandising, graphic design, art direction, photo and video production.

Master of Arts (MA) Degree

Available Online

Major Classes

COM 602 Visual Storytelling: Editing for Short-Form Video Content Major/3
FSH 626 Magazine Print and Digital Media Publishing Major/3
FSH 629 Fashion Styling Major/3
FSH 643 Fashion Business: Digital Techniques Major/3
FSH 644 Photo and Video Production Major/3
FSH 647 Creative Fashion Product Styling and Typography Major/3
FSH 675 Fashion Business: Visual Merchandising: Image & Brand Major/3
FSH 700 Professional Practices and Portfolio for Fashion Major/3
FSH 729 Fashion Art Direction Major/3
FSH 744 Visual Curation and Branding Major/3
PH 600 Digital Photography Concepts and Techniques Major/3

FOR YOUR INDIVIDUALIZED ENROLLMENT PLAN, CONTACT YOUR ADVISOR

Unit Requirements

Major Coursework Units
Major Coursework 33
Graduate Liberal Arts 3
Total 36

Degree Requirements

MA FASHION ART DIRECTION DEGREE REQUIREMENTS

  • Successful completion of Final Portfolio Review.
  • Minimum grade of C in all required 36 units.
  • Minimum 2.0 cumulative GPA and the following Academic Study requirement:
    1 Art Historical Awareness & Aesthetic Sensitivity course

Additional Information

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Art Direction

  • Demonstrate the application of project-related research to creative vision in sketchbooks and mood boards
  • Style models in outfits appropriate for the given concept or market
  • Style off-figure outfits appropriate for the given concept or market
  • Create 3D installations for visual merchandising and set design
  • Effectively produce fashion photo shoots
  • Effectively produce fashion videos
  • Art direct 2D and 3D cohesive visual communication strategies

Technical Skills

  • Work effectively with styling kit and set design tools

Visual Communication & Digital Tools

  • Apply graphic and web design principles to creative work
  • Create custom branding, typography and layouts for case study brands
  • Work effectively with industry-standard software

Verbal & Written Communication

  • Effectively pitch ideas
  • Clearly convey ideas and concepts using specific fashion industry language

Collaborative Skills

  • Collaborate creatively to produce creative projects

Professional Practices

  • Create a relevant and original portfolio and collateral materials, which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.

*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu

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