Fashion Journalism (MA)

Fashion Journalism (MA)

The Master of Arts Program in Fashion Journalism equips students with subject-area expertise to help communicate the rising complexity of the global fashion industry. M.A. students develop both: a deep understanding of social media for journalism and a strong fashion industry grounding that enables them to ask more informed questions, to situate fashion news and business of fashion events into a larger context, and to evaluate fashion collections with a critical, well-informed eye. Students learn to produce cross-platform stories that are nuanced and sophisticated for social, digital, mobile and print media. The M.A. program is fueled by a deep intellectual understanding of fashion, ethics, and the ability to professionally utilize social media – skills that are required of the leading fashion journalists of tomorrow.

AA

Master of Arts (MA) Degree

Available Online & On Campus

Major Classes

COM 602 Visual Storytelling: Editing for Short-Form Video Content Major/3
FSH 617 Fundamentals of Fashion Journalism Major/3
FSH 619 Developments and Current Debates in Fashion Journalism Major/3
FSH 626 Magazine Print and Digital Media Publishing Major/3
FSH 627 Fashion Research and Reporting Major/3
FSH 628 Mobile and Social Media Journalism Major/3
FSH 629 Fashion Styling Major/3
FSH 630 Fashion Business: Marketing Strategy Major/3
FSH 700 Professional Practices and Portfolio for Fashion Major/3

FOR YOUR INDIVIDUALIZED ENROLLMENT PLAN, CONTACT YOUR ADVISOR

Unit Requirements

Major Coursework Units
Major Coursework 27
Directed Study 6
Electives 6
Graduate Liberal Arts 3
Total 42

Degree Requirements

MA FASHION JOURNALISM DEGREE REQUIREMENTS

  • Successful completion of Final Portfolio Review.
  • Minimum grade of C in all required 42 units.
  • Minimum 2.0 cumulative GPA and the following Academic Study requirement:
    1 Art Historical Awareness & Aesthetic Sensitivity course

Additional Information

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Visual Communication & Digital Tools

  • Apply basic design principles to creative work
  • Work effectively with industry-standard software

Verbal and Written Communication

  • Write compelling material for print, online, or broadcast media
  • Clearly convey ideas and concepts using specific fashion industry language
  • Effectively pitch ideas
  • Conduct effective interviews
  • Develop both a personal voice and the ability to adapt voice to fit a variety of print/online publications

Research & Concept Development

  • Conduct in-depth research to develop material for print, online, or broadcast media.
  • Demonstrate ability to undertake editorial “packages,’’ combining various journalistic features

Social Media & Blogging

  • Publish, share, and promote stories to target audiences on social media
  • Conceptualize, produce, and package content across social-media channels

Collaborative Skills

  • Collaborate effectively to produce creative projects

Professional Practices

  • Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.

*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu

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