Fashion Marketing (BFA)

Fashion Marketing (BFA)

The Fashion Marketing BFA includes both creative and analytical aspects of the fashion industry. It provides insights on global customers and marketplace, marketing and business trends in fashion industry. Students will learn various marketing and promotion techniques to develop, manage and promote brands, products and fashion businesses through a range of hands on projects that address dynamic fashion industry and understanding of consumer.

AA MA

Bachelor of Fine Arts (BFA) Degree

Available Online

Core Classes

FSH 105 Fashion Business: Concepts Core/3
FSH 107 Fashion Business: Visual Communication Tools Core/3
FSH 120 Color Science & Fabric Technology Core/3
FSH 145 Fashion Business: Marketing 1 Core/3
FSH 161 Fashion Business: Digital Techniques Core/3
FSH 210 Fashion Business: Manufacturing Core/3
FSH 215 Fashion Business: Retailing & Management Core/3
FSH 250 Fashion Business: Buying Fundamentals Core/3
FSH 252 Visual Merchandising: Retail Spaces & Customer Engagement Core/3
FSH 350 Fashion Business: Private Label Product Development Core/3
FSH 385 Fashion Business: Marketing Promotion Strategy Core/3
FSH 390 Fashion Business: Professional Practices & Portfolio Core/3

FOR YOUR INDIVIDUALIZED ENROLLMENT PLAN, CONTACT YOUR ADVISOR

Unit Requirements

Major Coursework Units
Core 36
Major 30
Electives 9
Liberal Arts 45
Total 120

Degree Requirements

BFA FASHION MARKETING DEGREE REQUIREMENTS

  • Minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or LA 108 Composition for the Artist.
  • Minimum 2.0 GPA and the following general education requirements:
    4 Art Historical Awareness courses
    1 Written Communication: Composition course
    1 Written Communication: Context & Style course
    1 Written Communication: Critical Thinking course
    1 Historical Awareness course
    1 Cultural Ideas & Influences course
    1 Employment Communications and Practices course
    1 Fundamental Math

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Additional Information

Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

  • Conduct thorough market and consumer research using industry-standard research tools and methods
  • Analyze research to develop concepts and applications in contemporary fashion marketing and business marketplace
  • Identify changes, trends and opportunities in global fashion business, consumer and products

Fashion Marketing

  • Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers
  • Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace
  • Identify and evaluate traditional, digital and social media marketing tools and trends to develop effective branding and marketing strategies
  • Develop and manage budgets for marketing and promotion strategies and executions

Technical Skills

  • Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally

Presentation Skills

  • Create visual and written presentations professionally that reflect a point of view consistent with product, target consumer, and brand
  • Communicate research and concepts professionally and effectively through audience-appropriate visual aids
  • Effectively pitch concepts and ideas
  • Apply the conventions of standard written English to write professionally

Collaboration Skills

  • Work effectively in a team

Professional Readiness

  • Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.

*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu

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