Fashion Communication & Styling (BFA)

Fashion Communication & Styling (BFA)

The School of Fashion offers ten BFA degree programs, each designed to prepare you for work in the fashion industry. They are: Design, Knitwear Design, Textile Design, Costume Design, Footwear & Accessory Design, Fashion Styling, Fashion Product Development, Fashion Visual Merchandising, Fashion Merchandising, and Fashion Marketing. Students in these BFA programs may choose an emphasis in Fashion Design or 3D Design Pattern Making. Coursework combines excellence in design, artistic production, and innovative technology to provide students with the skills necessary to fully realize their creative visions.

AA

Bachelor of Fine Arts (BFA) Degree

Available Online & On Campus

Core Classes

FSH 105 Fashion Business: Concepts Core/3
FSH 108 Foundations of Fashion Journalism Core/3
FSH 118 Fashion Research and Reporting Core/3
FSH 120 Color Science & Fabric Technology Core/3
FSH 145 Fashion Business: Marketing 1 Core/3
FSH 168 Digital Tools for Fashion Media Core/3
FSH 184 Styling Core/3
FSH 188 Editorial Makeup and Hair Styling Core/3
FSH 280 Personal Styling Core/3
FSH 391 Fashion Product Styling Core/3
FSH 484 Styling Portfolio and Promotional Strategies Core/3
PH 103 Digital Photography for Artists Core/3

FOR YOUR INDIVIDUALIZED ENROLLMENT PLAN, CONTACT YOUR ADVISOR

Unit Requirements

Major Coursework Units
Core 36
Major 30
Electives 9
Liberal Arts 45
Total 120

Degree Requirements

BFA FASHION COMMUNICATION & STYLING DEGREE REQUIREMENTS

  • Minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or LA 108 Composition for the Artist.
  • Minimum 2.0 GPA and the following general education requirements:
    4 Art Historical Awareness courses
    1 Written Communication: Composition course
    1 Written Communication: Context & Style course
    1 Written Communication: Critical Thinking course
    1 Historical Awareness course
    1 Quantitative Literacy course
    1 Cultural Ideas & Influences course
    1 Employment Communications and Practices course

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Additional Information

Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

  • Create innovative concepts with artistic references that are on trend and appropriate for the market 
  • Translate concepts in mood boards 
  • Research and develop compelling material for print, online or broadcast media 

Visual Presentation Skills

  • Create professional and organized presentations

Technical Skills

  • Demonstrate advanced skills in pinning, steaming, folding and propping fashion products for photo shoots
  • Demonstrate basic skills in photography, make-up artistry and hair styling
  • Work effectively with industry standard software

Verbal and Written Presentation Skills

  • Clearly express ideas utilizing fashion industry vocabulary
  • Competently pitch ideas
  • Conduct effective interviews
  • Write competent, 1,000-word features 

Historical Knowledge

  • Intelligently discuss major fashion movements and the work of key stylists, designers, photographers and magazines

Styling & Art Direction

  • Create outfits for a concept or client mixing garments and accessories
  • Design the visual aesthetic of pictures for fashion photo shoots and videos 

Production

  • Manage production for fashion photo shoots and videos: crew, contracts, permits, transportation, call sheet
  • Assemble and coordinate creative teams for photo shoots and book models
  • Produce content for digital and print media publications

Collaboration Skills

  • Work effectively in a team
  • Assemble a network of shops, designers, and industry connections to source clothes, accessories, props, and content ideas

Professional Readiness

  • Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.

*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu

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