On Tuesday, October 27, at 7 pm PDT, Academy of Art University School of Industrial Design invites you to, “Bronco: Designing a Legend” an interactive design workshop by Aaron Gould, Global Strategic Designer for Interiors at Ford Motor Company. Mr. Gould will discuss how understanding human behavior is important to design things that make people happy. He’ll also share his creative journey—from a student at the Academy to design professional at Ford—and the skills, processes, and knowledge necessary to succeed. If you’re interested in any aspect of design, you won’t want to miss this exclusive event.

Aaron Gould is an Interior Designer at Ford Motor Company in the Global Strategic Design studio. During his 5 years at Ford, he has had the chance to work on many interior projects, including designing the interior of the 2021 Bronco Sport. In his current role, he is part of an interdisciplinary team of designers, researchers, tinkerers and developers focused on the future. The team is involved in strategic projects working on new vehicle platforms and interior architectures, framing new design problems and reimagining the relationship between the human and the vehicle. He is passionate about human centered design, and creating objects that resonate with people.