Advertising

Award-winning art directors, copywriters, and creative strategists will show you how to create ideas that connect with people. Develop the thinking skills and tenacity it takes to create a competitive portfolio award-winning agencies look for as you earn your advertising degree.

 

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What We Teach

Art
Strategic, thoughtful use of photography, illustration, typography, graphics, color palettes, cinematography, UX/UI, and aesthetics.
Copy
Manipulate voice, tone, grammar, structure, vocabulary, music, and sound effects on the way to strategically-compelling storytelling.
Media
Orchestrate the optimum combination of traditional—print, TV, radio, outdoor—with emerging options—social, streaming, experiences, etc.
People
Extract the right information for the challenge. Develop insights by synthesizing research with taste, knowledge, morals, and patterns.
Additional Areas of Interest
Advertising account managements, copywriting, design elements, marketing trends and strategies, media planning, social media management, and visual advertising techniques.

Advertising Degrees

Social media, print, online videos, billboards, radio, websites, TV shows, and video games are just some of the forms advertising takes today. In the School of Advertising at Academy of Art University, you will learn to master all media with ideas that intrigue people. You’ll strengthen your technical skills. You’ll be challenged and supported by advertising experts who are as passionate about teaching as they are about their own advertising practices. You’ll develop industry contacts and get on a first name basis with influential professionals. You’ll put it all to work in a student-run ad agency with real-life clients. And you’ll build a competitive portfolio that can help you towards a successful advertising career.

Start Your Career Now

Your dream is within reach. Follow your heart and get started on the career of your dreams.

Company logo of CP+B
Company logo of Ogilvy
Company logo of Y&R
Company logo of AKQA
Company logo of Sapient Razorfish
Company logo of TBWA Chiat Day

COMPANIES THAT HAVE HIRED OUR GRADUATES

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Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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