Fashion Marketing & Brand Management

Develop an expertise in creating, marketing and managing fashion brands in the global marketplace. You will conduct in-depth research to gain insights on global consumers, emerging and developed markets, and trends in fashion industry. You will learn the knowledge and skills necessary in fashion business management to build marketing and brand strategies using creative and analytical methods.

 

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What We Teach

Digital & Social Media Marketing
We help you understand the ever evolving digital and social media platforms that are central to brand management today. Learn to evaluate fashion-centered digital and social media platforms to develop a digital marketing strategy that is integrated with traditional marketing channels. Quantitative analysis and evaluation metrics are emphasized.
Marketing Communications Strategy
Gain an understanding of traditional and non-traditional marketing communication channels and industry best practices. You will learn to develop an integrated marketing communication strategy for a specific fashion business that reflects current trends and new technologies.
Strategic Brand Management
What’s is a brand? We will find out as we show you how to build a contemporary fashion brand by transforming your creative ideas into a business to meet consumer demands. Learn to develop a brand strategy based on in-depth research, industry best practices, trends, and market analysis. We will help you develop an entrepreneurial mindset necessary to succeed in contemporary business environments.

Fashion Marketing & Brand Management Degree

The Fashion Marketing and Brand Management MFA program provides expertise in both the creative and analytical aspects of the fashion industry—requiring both your head and your heart. The program will give you insights into different customer needs in different global marketplaces. Learn the marketing and business trends that are successful in today’s fashion industry. Through a range of hands-on projects, you will learn various marketing and promotional techniques designed to help you develop, manage, and promote fashion brands.

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Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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