Fashion Merchandising

Overview
AA
BFA
MA

Develop a foundation in fashion merchandising and managing fashion businesses including how to plan, manage, and sell fashion products through hands on projects. You will gain the skills and knowledge required for a successful career in today’s global fashion business operations.

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What We Teach

Buying

Learn the responsibilities for planning and selecting a range of products to sell in retail outlets. See how customer demands, market trends, and retail format affect the buying decisions. Learn to create a budget appropriate to different types of retail or wholesale channels.

Market Research

Know your audience. Using market research to understand your customers is essential to developing a profitable business plan. Master the academic and professional research methods necessary to develop informed research using various research methods. Learn skills for analyzing research results to identify and refine your industry, target market, and customer profiles.

Merchandising Essentials

Becoming skilled at analyzing patterns in inventory turnover, purchasing, and profitability can give you a competitive advantage in the fashion industry. Gain the tactical skills to plan, manage, and monitor products to ensure they are available and sold in the right store (online or brick and mortar) and at the right time with proper inventories for the target customer.

Fashion Merchandising Degrees

The Fashion Merchandising emphasis focuses on all functions necessary to run a successful operation that develops, promotes and sells fashion products. Students develop the techniques and unique personal style necessary for a successful career in Merchandising.

AA BFA MA

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Student Work

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Bowen Tian

Fashion

Chenqi Xie

Fashion

Danni Huang

Fashion

Denise Ramos

Fashion

Emily McCarty

Fashion

Felix Sutopo

Fashion

Justin Ho

Fashion

Saya Shen

Fashion

COMPANIES THAT HAVE HIRED OUR GRADUATES

Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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